http://www.iwasjustcurio.us Marybeth Ledesma | Curious Art Director Wed, 27 Jun 2012 14:49:50 +0000 http://www.iwasjustcurio.us en http://www.iwasjustcurio.us/IT-S-A-COOKBOOK http://www.iwasjustcurio.us/following/iwasjustcurio.us/IT-S-A-COOKBOOK Wed, 27 Jun 2012 14:49:50 +0000 Marybeth Ledesma | Curious Art Director 3064304 COSTUMED COOKBOOKS Phil Hadad and I created a series of quirky cookbooks that make French cuisine less intimidating and more fun. <img src="http://payload38.cargocollective.com/1/6/202951/3064304/Cookbook Insert.png" width="670" height="433" width_o="900" height_o="582" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/Cookbook Insert_o.png" data-mid="16499011" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/6/202951/3064304/book1.png" width="670" height="440" width_o="900" height_o="592" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/book1_o.png" data-mid="16707573" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/book2.png" width="670" height="440" width_o="900" height_o="592" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/book2_o.png" data-mid="16707571" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/book4.png" width="670" height="440" width_o="900" height_o="592" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/book4_o.png" data-mid="16707565" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/book3.png" width="670" height="440" width_o="900" height_o="592" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/book3_o.png" data-mid="16707568" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/book5.png" width="670" height="440" width_o="900" height_o="592" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/book5_o.png" data-mid="16707560" border="0" align="left"/>BEHIND THE SCENES <img src="http://payload38.cargocollective.com/1/6/202951/3064304/on blue CU web.png" width="670" height="376" width_o="670" height_o="376" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/on blue CU web_o.png" data-mid="19450015" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/blur upclose web.png" width="670" height="447" width_o="670" height_o="447" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/blur upclose web_o.png" data-mid="19448395" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/stare birdseye web.png" width="670" height="447" width_o="670" height_o="447" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/stare birdseye web_o.png" data-mid="19448397" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/3 web.png" width="670" height="447" width_o="670" height_o="447" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/3 web_o.png" data-mid="19449745" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064304/8 web.png" width="670" height="447" width_o="670" height_o="447" src_o="http://payload38.cargocollective.com/1/6/202951/3064304/8 web_o.png" data-mid="19449751" border="0" align="left"/> COSTUMED COOKBOOKS Phil Hadad and I created a series of quirky cookbooks that make French cuisine less intimidating and more fun. BEHIND THE SCENES http://www.iwasjustcurio.us/IT-S-AN-INNOVATION http://www.iwasjustcurio.us/following/iwasjustcurio.us/IT-S-AN-INNOVATION Thu, 14 Jun 2012 02:24:06 +0000 Marybeth Ledesma | Curious Art Director 3586650 BING AUTOMATIC Chris Sheldon and I created a product innovation idea that could help Bing beat Google in the search engine category. bingautomatic.com <img src="http://payload64.cargocollective.com/1/6/202951/3586650/bing1.png" width="670" height="342" width_o="900" height_o="460" src_o="http://payload64.cargocollective.com/1/6/202951/3586650/bing1_o.png" data-mid="18562629" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/202951/3586650/bing2.png" width="670" height="342" width_o="900" height_o="460" src_o="http://payload64.cargocollective.com/1/6/202951/3586650/bing2_o.png" data-mid="18562631" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/202951/3586650/bing3.png" width="670" height="342" width_o="900" height_o="460" src_o="http://payload64.cargocollective.com/1/6/202951/3586650/bing3_o.png" data-mid="18562633" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/202951/3586650/bing4.png" width="670" height="342" width_o="900" height_o="460" src_o="http://payload64.cargocollective.com/1/6/202951/3586650/bing4_o.png" data-mid="18562634" border="0" align="left"/><img src="http://payload64.cargocollective.com/1/6/202951/3586650/bing5.png" width="670" height="342" width_o="900" height_o="460" src_o="http://payload64.cargocollective.com/1/6/202951/3586650/bing5_o.png" data-mid="18562636" border="0" align="left"/>________________________________________________________________________________________________ Winner of the 2012 Cannes Future Lions. Recently featured in Creativity and Adweek. BING AUTOMATIC Chris Sheldon and I created a product innovation idea that could help Bing beat Google in the search engine category. bingautomatic.com ... http://www.iwasjustcurio.us/IT-S-A-MUSEUM http://www.iwasjustcurio.us/following/iwasjustcurio.us/IT-S-A-MUSEUM Sun, 01 Apr 2012 01:43:59 +0000 Marybeth Ledesma | Curious Art Director 3064297 MUSEUM OF ENDANGERED SOUNDS Brendan Chilcutt is the curator of an online museum that helps preserve the last breaths of dying technologies. Phil Hadad, Greg Elwood, and I made him up. The site is now up to 5 million hits. savethesounds.info <img src="http://payload38.cargocollective.com/1/6/202951/3064297/Endangered Sounds Header New small.png" width="540" height="290" width_o="540" height_o="290" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/Endangered Sounds Header New small_o.png" data-mid="18523030" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/6/202951/3064297/popup-03 copy.png" width="540" height="432" width_o="540" height_o="432" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/popup-03 copy_o.png" data-mid="16504703" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/6/202951/3064297/iMac_ESsmall.png" width="540" height="430" width_o="540" height_o="430" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/iMac_ESsmall_o.png" data-mid="18523550" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/iMac_ES2small.png" width="540" height="431" width_o="540" height_o="431" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/iMac_ES2small_o.png" data-mid="18523566" border="0" align="left"/> FOR MOM: Interview with NPR Interview with KPCC's AirTalk NPR's On the Media 2012 September Issue of Wired Skype Interview with Good Day Sacramento <img src="http://payload38.cargocollective.com/1/6/202951/3064297/wireduk.png" width="540" height="473" width_o="540" height_o="473" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/wireduk_o.png" data-mid="18561101" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/npr.png" width="540" height="360" width_o="540" height_o="360" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/npr_o.png" data-mid="18561161" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/washpost.png" width="540" height="511" width_o="540" height_o="511" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/washpost_o.png" data-mid="19172983" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/theatlantic.png" width="540" height="485" width_o="540" height_o="485" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/theatlantic_o.png" data-mid="18561099" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/psfk.png" width="540" height="323" width_o="540" height_o="323" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/psfk_o.png" data-mid="18561095" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/notcot.png" width="540" height="381" width_o="540" height_o="381" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/notcot_o.png" data-mid="18561159" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/gizmodo.png" width="540" height="383" width_o="540" height_o="383" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/gizmodo_o.png" data-mid="18561158" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/vanityfairit.png" width="540" height="533" width_o="540" height_o="533" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/vanityfairit_o.png" data-mid="18862279" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/zefrank.png" width="540" height="435" width_o="540" height_o="435" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/zefrank_o.png" data-mid="18561163" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/designboom.png" width="540" height="365" width_o="540" height_o="365" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/designboom_o.png" data-mid="18561157" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/thrillist.png" width="540" height="486" width_o="540" height_o="486" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/thrillist_o.png" data-mid="18561162" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064297/kurtloder.png" width="540" height="93" width_o="540" height_o="93" src_o="http://payload38.cargocollective.com/1/6/202951/3064297/kurtloder_o.png" data-mid="18561202" border="0" align="left"/>_____________________________________________________________________________ I've always wanted to create something that would touch someone's heart. Something that was undeniably true and made them happy. It was finally accomplished with this project. MUSEUM OF ENDANGERED SOUNDS Brendan Chilcutt is the curator of an online museum that helps preserve the last breaths of dying technologies. Phil Hadad, Greg... http://www.iwasjustcurio.us/IT-S-A-DOCUMENTARY http://www.iwasjustcurio.us/following/iwasjustcurio.us/IT-S-A-DOCUMENTARY Sun, 01 Apr 2012 01:43:57 +0000 Marybeth Ledesma | Curious Art Director 3064290 PIGEON RACERS DOCUMENTARY This is a trailer for a ten minute documentary about The Richmond Homing Pigeon Club. Phil Hadad and I got to hang out with 90 year old men who have been racing pigeons since they were kids. MOVIE TICKETS <img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1020156.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1020156_o.png" data-mid="16485031" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1020159.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1020159_o.png" data-mid="16485034" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1020176.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1020176_o.png" data-mid="16485037" border="0" align="left"/>BEHIND THE SCENES <img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000851.png" width="670" height="477" width_o="900" height_o="642" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000851_o.png" data-mid="16485239" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000880.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000880_o.png" data-mid="16485270" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000819.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000819_o.png" data-mid="16485138" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000790.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000790_o.png" data-mid="16485132" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000796.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000796_o.png" data-mid="16563151" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000821.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000821_o.png" data-mid="16485143" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/6/202951/3064290/P1000787.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload38.cargocollective.com/1/6/202951/3064290/P1000787_o.png" data-mid="16485131" border="0" align="left"/> PIGEON RACERS DOCUMENTARY This is a trailer for a ten minute documentary about The Richmond Homing Pigeon Club. Phil Hadad and I got to hang out with 90 year old... http://www.iwasjustcurio.us/IT-S-A-SCHOOL http://www.iwasjustcurio.us/following/iwasjustcurio.us/IT-S-A-SCHOOL Sun, 01 Apr 2012 01:43:56 +0000 Marybeth Ledesma | Curious Art Director 3026718 BLACK SPRINGS Phil Hadad and I made an idea school in Jackson Hole, Wyoming called Black Springs. The two-year program focuses on constructing a purely creative environment: students, their thoughts, and nature. I hope more schools are like this in the future. STUDENT ADMISSIONS KIT <img src="http://payload36.cargocollective.com/1/6/202951/3026718/P1020150.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/P1020150_o.png" data-mid="16482948" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/P1020151.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/P1020151_o.png" data-mid="16482952" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/P1020153.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/P1020153_o.png" data-mid="16482956" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/P1020155.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/P1020155_o.png" data-mid="16482960" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/P1020148.png" width="670" height="447" width_o="900" height_o="601" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/P1020148_o.png" data-mid="16482943" border="0" align="left"/>PRINT & WEBSITE <img src="http://payload36.cargocollective.com/1/6/202951/3026718/print spread 1.jpg" width="670" height="433" width_o="900" height_o="582" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/print spread 1_o.jpg" data-mid="16481181" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/print spread 2.jpg" width="670" height="433" width_o="900" height_o="582" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/print spread 2_o.jpg" data-mid="16481182" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/iMac_BS.png" width="670" height="521" width_o="900" height_o="701" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/iMac_BS_o.png" data-mid="16483614" border="0" align="left"/> Fullscreen BROCHURE & APPLICATION <img src="http://payload36.cargocollective.com/1/6/202951/3026718/brochurenew copy.png" width="670" height="515" width_o="900" height_o="692" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/brochurenew copy_o.png" data-mid="16483168" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/brochurenew2 copy.png" width="670" height="515" width_o="900" height_o="692" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/brochurenew2 copy_o.png" data-mid="16483181" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/bsmap.png" width="600" height="927" width_o="600" height_o="927" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/bsmap_o.png" data-mid="16551915" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/Application2.jpg" width="670" height="867" width_o="816" height_o="1056" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/Application2_o.jpg" data-mid="16475249" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/Application.jpg" width="670" height="867" width_o="816" height_o="1056" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/Application_o.jpg" data-mid="16475248" border="0" align="left"/>CAMPUS <img src="http://payload36.cargocollective.com/1/6/202951/3026718/IMG_2839.png" width="670" height="502" width_o="900" height_o="675" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/IMG_2839_o.png" data-mid="16483308" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/newcampus1.png" width="600" height="800" width_o="600" height_o="800" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/newcampus1_o.png" data-mid="16552037" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/newcampus2.png" width="600" height="800" width_o="600" height_o="800" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/newcampus2_o.png" data-mid="16552040" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/IMG_2785.png" width="670" height="502" width_o="900" height_o="675" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/IMG_2785_o.png" data-mid="16483302" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/IMG_2827.png" width="670" height="502" width_o="900" height_o="675" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/IMG_2827_o.png" data-mid="16483305" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/6/202951/3026718/bg-gif.gif" width="396" height="223" width_o="396" height_o="223" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/bg-gif_o.gif" data-mid="16321376" border="0" align="left"/> IDENTITY & LOGO OPTIONS <img src="http://payload36.cargocollective.com/1/6/202951/3026718/New Identity-01.png" width="670" height="636" width_o="1662" height_o="1579" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/New Identity-01_o.png" data-mid="16475682" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/6/202951/3026718/New Identity-02.png" width="670" height="378" width_o="1662" height_o="938" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/New Identity-02_o.png" data-mid="16475685" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/6/202951/3026718/New Identity-03.png" width="670" height="515" width_o="1662" height_o="1279" src_o="http://payload36.cargocollective.com/1/6/202951/3026718/New Identity-03_o.png" data-mid="16475686" border="0" align="left"/> BLACK SPRINGS Phil Hadad and I made an idea school in Jackson Hole, Wyoming called Black Springs. The two-year program focuses on constructing a purely creative... http://www.iwasjustcurio.us/IT-S-A-CAMPAIGN http://www.iwasjustcurio.us/following/iwasjustcurio.us/IT-S-A-CAMPAIGN Wed, 07 Mar 2012 10:36:10 +0000 Marybeth Ledesma | Curious Art Director 2808616 THE AICP CALL FOR ENTRIES AICP asked Brandcenter for a viral campaign that would entice industry creatives to submit work to their award show. Our team won the pitch. Here are a few of my favorite pieces. isyouradvertisingart.com WEBSITE <img src="http://payload25.cargocollective.com/1/6/202951/2808616/iMac_AICP1.png" width="622" height="465" width_o="622" height_o="465" src_o="http://payload25.cargocollective.com/1/6/202951/2808616/iMac_AICP1_o.png" data-mid="18753358" border="0" align="left"/> THE NEXT AWARDS THE CREATIVE PROCESS ________________________________________________________________________________________________ Our campaign matched last year's record breaking numbers and even managed to increase submissions by 20%. People's Voice Winner: 2012 Webby Awards. Best in Show Winner: 2012 Richmond Show. Featured in Ad Age, Agency Spy, and Ads of the World. THE AICP CALL FOR ENTRIES AICP asked Brandcenter for a viral campaign that would entice industry creatives to submit work to their award show. Our team won the...